Head paint

Red hair don’t care

Lauren Fudge Professional #PlanetF

When a client dares to rock red hair, don’t you just love how empowered and fierce the hue can make them feel. But the colour fade associated with red colour services? Not so much.

Head paint redFudge to the rescue

Thankfully, Fudge Professional has reformulated its iconic professional colour range to incorporate a full spectrum of rich and radiant reds, from cosmic coppers and cyclamens to multi-dimensional mahoganies, and all with the promise of longer lasting colour. The formulations are infused with newly-added antioxidant-rich Pomegranate Oil to neutralise protein-destroying free radicals, reducing hair porosity and keeping colour locked in to stop fade in its tracks.

There’s more…

To maintain the condition and natural lustre of the hair is maintained throughout the colouring process, star player Limnanthes Alba Seed Oil makes its debut, creating a protective barrier on the hair to prevent dehydration, rejuvenate colour vibrancy, and replenish shine and softness.

headpaint redBefore and after

Fudge assures us that with this new improved formula your clients’ red will remain radiant for up to 30 washes (around six weeks, wowzers!) The results that have to be seen to be believed. To give you an idea, this before and after comparison (pictured) was created by washing two separate wefts of red hair 30 times each with the brand’s recently launched Damage Rewind Reconstructing Shampoo and Damage Rewind Reconstructing Conditioner, versus a competitor brand. The unique Opti-Plex conditioning technology in these formulations is clearly working overtime to maintain the colour integrity. Now that’s what we call #redhairdontcare attitude.

For more news from Fudge Professional, click HERE.

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