It’s time to give your clients the most even toning experience yet, thank to Fudge Professional’s Clean Blonde Pre-Toning Primer. As hairdressers we know that being blonde is a commitment. Whether a client is sticking to what they know or looking to update their blonde hue, a little helping hand at home goes a long way to help keep blonde hair looking salon fresh in-between appointments.
Banishing unwanted tones is a blonde’s biggest struggle, enter Fudge Professional steps in. The new vegan friendly, Fudge Professional Clean Blonde Pre-Toning Primer expands their cult Clean Blonde collection with an at-home must-have for any blonde.
Who should use it?
Suitable for all blondes, but it’s particularly great for those living in hard water areas. If a client often finds their hair looking dull, faded, or discoloured, this may be due to the high level of metals and minerals in your water. The worst offenders? Copper ions which accumulate in the hair with frequent dyeing.
The science
Following clinical testing, the new Fudge Professional Clean Blonde Pre-Toning Primer helps to keep your hair toned for longer. How? Metal ions and minerals from hard water deposit on the outside of the hair surface leaving it looking patchy and dull. In addition, metal ions like copper can penetrate into the hair due to their small molecular weight. These then interfere with the bonds between hair colour molecules in the presence of hydrogen peroxide (bleach) to leave hair with patchy, unpredictable colour results and weak and damaged hair.
Even out
Fudge Professional Clean Blonde Pre-Toning Primer will banish dull hair days, whilst clinically proven to keep hair toned for longer between salon visits. Working in under 2 minutes, this fast-acting primer transforms your tone, leaving hair the brightest and lightest it’s ever been. It’s formulated with CopperCLEANSE Technology to help remove the surface build-up of colour distorting, dulling, and damaging minerals, like copper, for your most even blonde yet.
How to use it?
Spray liberally through dry hair from root to tip, leaving on 2 minutes before shampooing with Clean Blonde Damage Rewind Shampoo.
For more news from Fudge Professional, click HERE.
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