Joico blonde

Get clients to go lighter, brighter and blonder this Spring

Lauren Fudge Professional #PlanetF

joico blondeRing in spring by encouraging clients to change up their look with lighter, brighter, blonder hair. Whether they better suite ‘bronde’, or are more perfectly paired with platinum, the new Headpaint has all bases covered with everything from cool champagnes to alluring ashes and glimmering golds. What’s more the formula is infused with Purple Viola Tricolor Flower, to add iridescent shine and nourish, protect and prevent irritation for the brightest blondes.

And to the naysayers who say you can’t have blonde hair AND shine, Fudge has added Limanthes Alba Seed Oil to condition throughout the colouring process, creating a protective barrier on the hair to prevent dehydration, rejuvenate colour vibrancy, and replenish shine and softness.

joico blondeThe science-y bit

There’s five ultra high lift shades enriched with Vitamin E and PRISM-Plex Technology™ to lift up to five levels and give a clearer, crisper colour than ever before. Now here’s the science-y part: a unique PRISM-Plex Technology™ contains amino acids which form a flexible polymer that adheres to the hair, filling cavities and protecting cuticles for a smoother, more even colour that scatters and reflects light as it hits the hair. the result? stunningly strong blonde base with added crystal shine.

And for those who want to really mix things up, there’s also three new Gel Toners in Pale Platinum, Petal Rose and Neutral Nude. These glide onto the hair to give hazy colour, a healthy feel, and iridescent colour.

For more news from Fudge Professional, click HERE.

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