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Front page news for UNITE

UNITE have just nailed the front cover of Lewis magazine – a mens magazine that focusses on ethical fashion, pop culture and art. Their goal is to support labels that are committed to generating a positive change for people and our planet – which we love FYI.

Matt Stark, ambassador for UNITE’s men’s range – GO24.7 – and owner of Stark Hair Salon in Essex; was the creative hair stylist behind it all.

Matt Stark – GO24.7 Ambassador

Matt says, “I was given creative control with the hair by the editor. It was important for me to create two looks that were separate from each other; with the models being brothers I wanted them to have there own identity.

For Harry I wanted to bring a 90’s Brit pop feel. Hair to be clean with only a slight shadow of product so I applied GO24.7 styling cream on damp hair and defuse dried very flat onto the face.

With Reid I saw this almost playboy look, so it was important to create shine and texture. I wanted him to look like he was always ready for the next party. Using a different approach,  GO24.7 gel was applied on damp hair then combed through with a slightly fine comb. We used a lot of gel then finished with hair spray whilst the hair was still damp. The hair was very wavy – which was perfect, as it dried it did exactly what I wanted. Achieving a disheveled pretty boy look.

To register, contact Lacey’s Distribution HERE

For more news from UNITE click HERE


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