Wake up to visibly repaired hair with the new Botanical Repair Strengthening Overnight Serum, a vegan and 99% naturally derived lightweight, quick-absorbing serum that creates an invisible veil on hair. Helping to prevent damage and friction during sleep, leaving hair stronger, deeply nourished and visibly revived from plants, non-petroleum minerals or water. At first we didn’t quite get it. Why should we use this overnight? What difference does it make if we use it in daytime? Then we looked at our stash of night creams and we got it…
We’re more than happy to go to bed with shiny faces to allow our night creams to work their magic, it’s the same method with Botanical Repair Strengthening Overnight Serum.Assuming we get eight hours shut-eye, the serum uses that time where it is not exposed to external aggressors to build the bonds of the inner cortex of the hair strand. Strengthens, repairs and protects from future damage, the new overnight serum it literally a dream.
“The ‘skinification’ of hair is a growing trend, which is what inspired the lightweight, fast-absorbing serum texture and the high-performance benefits of this product. Aveda is a no-compromise brand, and it took our team more than two years to get the texture and performance of this product just right,” said Camille Sasik PhD, Aveda’s director of hair care research and development. “With Botanical Repair Strengthening Overnight Serum, consumers can treat damaged hair at night with uninterrupted plant-derived repair. We are also excited to now offer a product in the Botanical Repair lineup that provides split end repair in addition to bond building benefits.”
We are certainly excited about the new addition to Aveda’s bond building collection. Perfect for client’s who already use Botanical Repair Strengthening Shampoo and Conditioner, Botanical Repair Intensive Strengthening Masques and Botanical Repair Strengthening Leave-In Treatment.
Find out more about Aveda HERE
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