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Five ways interior planning maximises profit

Takara Belmont salon planning design

Many aspects of a salon or barbershop contribute to creative and commercial success, including interior planning. Takara Belmont shares five ways to use interior planning to maximise salon profits. 

Your team, services, products, pricing, location and client experience all impact your ability to maximise income and profit. Takara Belmont says the interior setting, your client base and how you retain their loyalty are just as important- so what about your salon planning? 

Salon planning might not immediately come to mind when you think about maximising profit, but it is just as crucial to success. Every salon and barbershop has a finite amount of space. How you utilise your space and integrate services can mean the difference between profit and loss.

salon planning design layout business

Takara Belmont says cramming in too many chairs and workstations can compromise the client experience and the stylist’s ability to attend to the client’s service. It can also impact the perceived quality and value of services and affect your pricing strategy. Too few can restrict the number of clients you serve, which may also reduce your income potential. Getting the balance right between workstations and backwash stations can minimise issues with client flow. How your space and equipment provision supports your service menu will affect your potential income and profit from your services.

To help you on your way to greater success, here are 5 top tips to maximise incomes and profit from considered space planning: 

  1. Prioritise your customer experience

Takara says to place your client at the heart of your planning. Based on your location and available space, consider the client experience and journey you want to create. This means understanding your locale and the demographic you’re serving. While planning, consider whether you’re situated in a busy city centre with many clients or a rural destination with a more relaxed client flow. 

Also, consider the audience you’re aiming to attract to your business. You might be a salon or barbershop looking to deliver high-end luxury at a premium price point, or you may want to offer everyday services at a great value. The audience you’re appealing to should impact your layout. A high-end luxury salon needs more privacy, space and ambience, and it requires more time to serve clients than a bustling barbershop may demand, for example. 

Salon planning business success design layout customer   

Creating a client journey relevant to what you want to achieve, how you want to position your business and how you exceed the expectations of your audience is important. When you have identified this, you can create a floor plan and layout based on how this journey goes from when your client enters to when they leave. At this stage, you can locate the equipment and zones – from the reception and waiting area to the styling stations, backwash and rest areas – that promote an organised service flow that enhances the client experience.

salon planning design layout business

2.  Design for success

When we think of salon or barbershop design, aesthetic impressions immediately come to mind. Of course, creating an interior style that reflects your brand positioning and pricing is crucial. 

People are visually motivated and relate immediately to how your salon looks and feels. It speaks to them and defines their expectations, so if they’re looking for calm, relaxation and luxury, they will opt for a salon that projects these values. If they want a fun, trendy or more edgy experience, they will lean toward barbershops or salons that deliver a high-energy experience. 

Salon planning business design layout profit income

Equipment is vital to your design, not just in terms of its contribution to the aesthetic but also to support the services you deliver. Takara Belmont says to consider how your equipment is positioned in your layout to maximise your profit per square foot.

Takara Belmont recommends consulting a salon design expert like their Salon Design team. This could help you maximise salon profits with the best possible salon layout. Ensuring you have the right equipment to deliver the services and treatments you want to offer, considering the inclusion or future addition of other profitable services, and ensuring they’re optimally located in your space, are all important to your success.

salon planning design layout business

3. Budget your way to profit.

As with every business, how you finance your salon or barbershop design, equipment, and layout are major considerations.

Speaking to a salon design expert will help you control costs, manage your investments and identify tax efficiencies to protect your capital and cash flow. Budget is a primary reason why salon planning is so important. It can be costly if you lose control of costs and overlook calculating the return on investments. This could even lead to business failure.

Achieving the right floor plan, getting the right equipment and making sure your predicted profits tally with your floor plan will help you find success. Takara Belmont recommends their 0%, zero deposit Finance Lease Scheme. This aims to help you find the right plan and ensure your investment in equipment is tax efficient, affordable and flexible. Importantly, this scheme also releases cash flow to invest in other priorities such as staff, training and rent rather than taking out loans or using savings or credit cards. Plus, you have the added reassurance of world-class equipment that delivers years of reliable performance and uninterrupted service.

salon planning design layout business

4. Support your team

Your team is vital to your success, so assuming you have recruited well and have the expertise you need, the stylist experience is just as vital as the client experience. To deliver the quality and range of services you want, plan your salon to support the needs of stylists and clients.

As a typical guide, dividing your square footage by 150 will indicate how many styling stations you can accommodate. So, a 1,500 sq ft salon would have around 10 stations with approximately 10% dedicated to the backwash area. Ideally, you will have 1 backwash for every 2 styling stations, with the remaining space allowing for reception, waiting area and retail.       

Your team needs space to perform, so ensure there is ample room around each styling station and backwash unit. This also serves your client well, as they will want comfort, privacy and personal space to fully immerse themselves in their visit to your salon or barbershop.

salon planning design layout business

5. Storage and other priorities 

Takara tells us that it’s easy to focus on the service area when making a floor plan but consider all salon or barbershop functions. Restrooms, back office, storage, stock holding and staff areas need to be factored in too.

Remember, the layout of your space affects everyone who enters and uses it. Take everyone’s experience into account, whether it’s a place of work, leisure or pleasure. Everyone wants to feel excited to be there and feel positive when they leave…this is all about the planning.

Click here for more news from Takara Belmont

Click here for information on Takara Belmont equipment, leasing and salon design

Click here for more information on Takara Belmont 0%, zero deposit Finance Lease Scheme

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