Doing what they do best, the talented team at Schwarzkopf Professional could be found backstage at Sabirah, Labrum London and KNWLS, this LFW season.
Armed with the brand’s premium styling range, SESSION LABEL, Global Ambassador Nick Irwin (@nickirwinhair), and Mustafa Yanaz (@mustafayanaz), lead the charge in bringing the Autumn/Winter 2024 collections to life with impeccable hair artistry. While Nick and his elite team took charge backstage at Sabirah and Labrum London, Mustafa brought his creative vision in terms of session hair to KNWLS.
Sabirah
Nick unveiled innovative hair looks that complemented Sabriah’s elegant designs, inspired by Dominique Deveraux, a glamorous character from the1980s hit show Dynasty. Explaining the hair look, Nick says:“It’s all about power dressing and tapping into that 80s muse, so we used false pieces – frontals – to create ‘cartoon-style hair’ and exaggerate the shapes and silhouettes to complement the overall style.”
We hear this partnership is set to continue for the Spring/Summer 2025 show at London Fashion Week in September!
Labrum
Under Nick’s guidance, models wore hairstyles that mirrored Labrum London’s unique aesthetic to celebrate their 10th anniversary, ‘Designed By An Immigrant: Journey of Colours’. Nick says “The whole philosophy is on immigrant travellers, he’s an immigrant designer, and I love that. This was all about celebrating his routes – Sierra Leone – where he’s from in West Africa, and looking throughout history at how hair migrates through different tribes and different cultures. To complement this, there is a wide cast of ethnicities throughout the models…for the hair we’ve taken things like African braiding techniques and added product to it to make it feel kind of modern.”
Another collaboration secured for September – kudos to Nick Irwin and the team.
KNWLS
Mustafa Yanaz took the helm as lead hair stylist, bringing a dynamic and cutting-edge style that matches KNWLS’s bold fashion statements. The hair was ‘glam meets vulnerability’ Mustafa says “I didn’t use any brushes or combs – I always do everything with my hands because I want it as natural as possible…for the KNWLS looks, imagine an upper East Side New York girl with beautiful hair, she’s going to her second party and ties her hair in a knot – she looks like she’s partied already – but her hair is still shiny and healthy.”
Are Schwarzkopf Professional scoring the hat-trick for next season?
Schwarzkopf Professional Go-to’s
It’s no surprise as to why Session Label was the chosen product range for Fashion Week. We’ve got a list of Nick and Mustafa’s go-to products to achieve their AW24 looks.
- THE MOUSSE
- THE DEFINER
- THE PASTE
- THE COAT
- THE FLEXIBLE
- THE STRONG
Click here for more inspiration
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