TRENDING: Visit Colour World’s online hub | Check out the Respect channel on

Search Newsletter
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Extraordinarily Natural

Celebrating the beauty of individuality, Antoinette Beenders’ Spring 2022 collection showcases the precious gift of being one’s true self. Antoinette, the Senior Vice President of Global Artistry for Aveda has just debuted her new collection – Extraordinarily Natural – which showcases technical artistry and visual story telling.

As hairdressers we are familiar with styling someone’s outside appearance. With this collection Antoinette wanted the outside appearance to match the inside – reflecting their inner spirit. Inspired by photographer, Peter Linburg the collection was shot without a flash, using natural lighting to showcase each and every look. Continuing to keep it real – stylist, Elad Bitton dressed each model in denim. Why? Because denim is a truly gender fluid fabric.

When asked what her favourite part of creating the collection was Antoinette replied “Totally unrelated to hair, but meeting the individuals was my favourite part of creating the collection. I usually work with an older clientele, but I was blown away with how open-minded gen-z individuals are. They really touched my heart. However from a hairdressing perspective the octopus hair cut has to be my favourite, along with the sliced bob.”

Freedom & possibility

“The extraordinarily natural partners featured in this collection are the epitome of beauty and authenticity without limits. They are more than just faces for this campaign — they themselves are extraordinarily natural and extraordinarily themselves, and it was a privilege to be able to work with them as they tell their story,” Antoinette said. “We worked together to create these unique ‘outside’ looks to match how they feel inside, and this identity and individuality helps define each personal story. With this collection, I want to show that there are endless transformative hair cuts, colors and styles that can help express one’s true self, and — more importantly — make someone feel like one’s true self,” she added.


Creative Direction + Hair Cut/Style: Antoinette Beenders
Hair Color: Bruno Elorrioroz
Hair Assistant: Michela Pezza
Fashion Stylist: Elad Bitton
Makeup: Adam De Cruz
Photographer: Damian Foxe

Find out more about Aveda HERE


Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here

Latest News

View all News

A celebration of senses
A celebration of senses
A celebration of senses
House of Bloom
A celebration of senses
Christmas trends by ghd
A celebration of senses
Osmo Mane Commandments
A celebration of senses
Keep the luxe, velvet feel