Collaborating with like-minded people and initiatives is a great way to express your brand DNA, and we’re loving news of Australian haircare brand evo buddying with not-for-profit organisation The Dresscode Project. This is a timely announcement as Pride month is June and World Pride Day is 28 June. Now as much as ever, we should be supporting the LGBTQ2S+ community. Creating more gender-affirming salons around the world is a great way to do this, and evo is leading the way. Let us tell you about The Dresscode Project and how it works:
About The Dresscode Project
Each of us, each person we engage with, deserves to have a positive experience at their local salon or with their hairdresser. Every single person should experience walking out of a hair appointment with a haircut, style or colour that helps them look the way they feel. Sadly this isn’t always how it goes.
For the LGBTQ2S+ community, gendered-pricing and services can lead to uncomfortable interactions and less-than-desirable outcomes. The Dresscode Project is founded by Kristin Rankin (they/them), and intends to educate salons on how they can become a safer space for the queer community to help clients to express their identity. The Dresscode Project also facilitates gender-free haircut clubs where hairstylists and salons provide their talent and space to give gender-affirming haircuts to marginalised queer individuals and at no cost. Since 2016, Kristin themself has provided more than 1,000 queer clients with gender-affirming haircuts to help them look the way they feel.
You can help
Join The Dresscode Project network… you simply need to pledge to do the following…
about evo
Born from a desire to shake up the hair industry status quo, the brand has grown from an Aussie upstart into a global movement of salons, stylists and free thinkers. From humble beginnings to big ideas…its mission has remained the same: saving ordinary humans from themselves™.
For more information visit: evohair.com
@evohair @evopro #evohair
For more evo news on Respect For Hair click HERE
