Knocking the corners off a few favourite evo hero products, we are loving the new round packaging. The pleasing circular pucks make the evo paste, cream or clay products so much friendlier and better-looking! And now evo is even kinder to the planet, too.
Fit for heroes
box o’bollox, casual act, cassius, and crop strutter are now housed in a post-consumer recycled plastic puck. Made from the same trusted formulas you know and love, but now delivered in pucks made from 50% post-consumer recycled (PCR) plastic.
What’s more, the PCR content is locally-sourced meaning Evo is not only creating less virgin plastic, but is further reducing its carbon footprint by localising production. evo bottles, tubes and travel-size products will be following the lead of and soon making the transition to pcr packaging too.
Responsibility first
evo wants to be the most responsible version of itself as possible. Transitioning to PCR is just one of the many ways the brand is committed to minimising its impact.
Last year, evo joined forces with Plastic Bank to help stop ocean-bound plastic from polluting our waterways while improving the lives of the people who collect it. For every evo retail product sold, the same amount of plastic is collected from the environment. Collection members exchange plastic at their local branch to secure life-improving benefits like health, work and life insurance, school supplies, meal vouchers and more.
To learn more about the work with Plastic Bank, click HERE
And for the evo sustainability journey or to start styling with an environmental conscience, head to evohair.com.
about evo
Born from a desire to shake up the hair industry status quo, the brand has grown from an Aussie upstart into a global movement of salons, stylists and free thinkers. From humble beginnings to big ideas…its mission has remained the same: saving ordinary humans from themselves™.
For more information visit: evohair.com
@evohair @evopro #evohair
For more evo news on Respect For Hair click HERE
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