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Dreaming Eli AW23 with Fudge Professional

London Fashion week Jonathon Andrew Danielle Macran

Fudge Professional teamed up with Dreaming Eli to deliver super-pretty hair for its London Fashion Week AW23 show. The theme was romance and fantasy with a modern twist. The presentation, set in an atmospheric Soho venue, was a night to remember. Models and performers kept all eyes on the collection of bold feminine clothing. The hair and makeup complimented each ‘fantasy’ look. Keep reading to find out how to recreate the dramatic hair looks at the salon.

Danielle Marcan Jonathan Andrew London Fashion Week
Jonathan Andrew and Danielle Marcan backstage at Dreaming Eli London Fashion Week

Dreaming Eli theme

Jonathan Andrew, Fudge Professional global ambassador, and the Fudge hair team created a stunning variety of looks inspired by Renaissance Paintings with a modern twist. Jonathan used a deconstructed wave technique to convey a romantic, whimsical vibe. The technique ensured hair had a bouncy lift without looking structured. 

Recreate with Fudge Professional 

To create the look, follow Jonathan: First apply a generous amount of Fudge Professional Salt Spray to prep the hair for the wavy, textured curls. Second, apply Fudge Professional Xpander Foam for bounce and lift. The hair is then blow-dried hair to create volume, before being waved using styling irons. A cocktail of finishing products seal the dea: Fudge Professional Hed Shine, Fudge Professional Aqua Shine Serum and Fudge Professional Skyscraper Extra. You’re after a shiny finish while maintaining the undone look. 

The motif of waves captured Dreaming Eli Designer Elisa’s theme of romance and fantasy. Overall, the looks emulated a modern, feminine beauty exhibited throughout the collection.  

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