The inspiration: authenticity and naturalness
Inspired by the design principles of Dieter Rams, Tom Connell, new Davines Hair Art Director, has created a collection for those who wear it, giving them the freedom to express their personal identity. The Eternals draws inspiration from the design principles of Dieter Rams, according to whom “having small touches of colour makes the world more colourful”. And indeed solid full colour is the star, and immediately stands out in every look thanks to natural light. In this collection beauty reveals itself naturally and with authenticity.
“I always keep a document with me to write down things that catch my attention: a haircut I saw on the street, a piece of furniture, a film clip. Once a month, I read it and see a connection between all the elements, and I develop my ideas from there”, explains Connell.
Following inspiration, the expected photographic approach is authentic, natural and without post-editing. Every shot has been taken in the sunlight removing as many artificial elements as possible.
The colour: inspired by designer Dieter Rams
Colour choices have a drawn inspiration from the philosophy of the famous designer Dieter Rams, founder of the principle according to which “having small touches of colour makes it more colourful”. The choice of applying colour with selective rigour has enabled Tom to create, for each look, shrouded visual levels that unveil at a second glance whilst resulting in absolute harmony. The tone on tone colour line by Davines, View, and the permanent colour line Mask with Vibrachrome have been used in synergy to create the collection looks, and give hair shine and body.
«HALF AND HALF» LOOK: the secret of this look is its simplicity, colours create a subtle and harmonious contrast throughout the length of hair in its natural fall.
STYLING: OI/All in one milk + More Inside Shimmering Mist + Extra strong Hair Spray
«COLOUR SWEEP» LOOK: A strong, yet balanced colour contrast. This structured shape has been created to give wearers several ways of shaping their look.
STYLING : Oi/All in one millk + More Inside Shimmering Mist
«META MARS» LOOK: The colour inspiration comes from the dusty tones of planet Mars, the contrast between pink and red becomes unusual, yet complementary.
STYLING : More Inside Curl Building Serum + Curl
Moisturizing Mousse + Sea Salt Spray + Dry Texturizer.
«PARISIAN GREY» LOOK: A short and Parisian flair look enables the colour to be the star. Steel grey is the shade chosen for this look, a colour that is immune to trends.
STYLING : More Inside Shimmering Mist
«DECO GOLD» LOOK: The styling enhances hair texture with a typically 80s’ haircut between golden tones and a dusty black.
STYLING : EssentialHaircareMinuSerum +More Inside Relaxing Moisturizing Fluid+ Sea Salt Spray
«NAVY FADE» LOOK: This look has been created giving a further touch of interest and dimension to the natural dark colour unveiling blue tones that reflect in the natural light. Styling gives life to the haircut unveiling a hidden pattern.
STYLING: More Inside Shimmering Mist + More Inside Medium Hairspray
Credits: Hair & Art Direction: Tom Connell – Colour: Ashleigh Hodges – Photography: Stefano Galuzzi – Make Up: Victoria Martin -Stylist: Sylvester Yiu
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