The latest innovation from Davines is designed to showcase the hairstylist as an artist and boy, are we on board with that notion. Devised by Davines artistic director, Angelo Seminara, hair has become a canvas, and colour the artist’s paint, creating geometric patterns with unexpected effects. Intrigued? Us, too…
Imprinting is the new technique used to create these graphic patterns, offers salon owners and colourists the opportunity to personalise their clients’ looks. With the Imprinting technique, colourists have the freedom to create looks with impact, but that are also beautiful and elegant. They can play with bold contrasting colours, or subtle tone-on-tone nuances for a look that is more refined. It really is something special, and we’d expect nothing less from the brainchild of Angelo Seminara.
With Imprinting, Davines continues to progress the world of colour, opening up opportunities for salons to offer clients a new and distinctive professional service, offering added value for the client and greater creative freedom to the colourist. With the Imprinting technique, salons are able to offer their clients two colour services. A partial application on selected sections of hair is ideal for those clients who want to choose when to reveal the graphic designs, while a complete application across the entire head will suit those clients who are more daring and want to make an immediate impact.The Imprinting technique is made possible using the Imprinter tool. Yes really! The tool features a magnetic base and metallic stencils which the colourist uses to create the geometric shapes. The tool is used on the hair lengths, thereby avoiding the regrowth effect.
When creating the Imprinting technique, Angelo Seminara took his inspiration from nature, and the natural occurrence of geometric shapes. Finished looks should reflect harmonious balance, celebrating femininity rather than flaunting it, enhancing natural elegance. The result is a revolutionary colour service, offering colourists and their clients a new way to express their creativity. We’re loving it… You can buy The Imprinter HERE:
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