Grey is the way

Ellie Davines World News

With its metallic and shiny tones, grey hair is extremely charming both on mature women – think Helen Mirren or Judi Dench – and on younger ones – from Cara Delevingne to Billie Eilish. However obtaining and maintaining a cold grey without the help of the hairdresser is one heck of a challenge. 

Firstly, you’ll want to prevent the scary “granny” effect, so avoid all long or plain haircuts.

Encourage clients to go for a short or super short cut.  A perfect example is Meryl Streep’s look: easy, chic and always trendy. But also an asymmetric bob or a pixie cut with fringe can be an excellent solution. 

In the Shadow Prints collection Tom Connell – Davines Hair Art Director – uses grey as the star colour on a super short haircut drawing inspiration from Tilda Swinton.

Shades & Contrasts

Tom plays with different shades of grey: darker sections pop up in unexpected spots adding movement to the whole haircut.

The daring contrast of shades is achieved using the new Davines Shadowing technique.  The key to this service… shadows, i.e. darker sections that enhance the rest of the colour generating a visual effect where light grey is brighter and all the hair looks thicker.

The greater the tone difference, the more visible the contrast.

Care for your grey

We know that the main challenges in caring for grey hair (both natural and coloured), are warm reflects.  Your clients won’t achieve a healthy and shiny grey by letting their hair grow and giving up colouring.  As a hairdresser you can help a lot in shifting to grey by creating a natural cold colour using Mask with Vibrachrom Natural Intense Cold.

For caring at home, it’s best to recommend products with blue-violet coloured pigments, such as Alchemic Shampoo Silver and Alchemic Conditioner Silver that neutralise the yellow reflects.

For more news from Davines click HERE.

 


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