No one does environmentally-friendly like Davines. Seriously, this brand works tirelessly to give back to the planet. Bravo! It wasn’t long ago that we told you about A Tree of You; a super fun plan Davines devised to help us make a difference and become more sustainable, but now there’s an update…
Now, what started as a game to create your own virtual tree has been taken literally, thanks to a collaboration with Treedom and the Association Carpe Diem – Together for Autism Onlus. Together these organisations have planted 500 pomegranates in Sicily to recognise the first 500 virtual trees created.
What you can do…
A Tree of You lets users design their own individual, virtual tree. It’s a bespoke experience, and your tree will be characterised by the words that best describe you i.e. your name, or ethos. Each tree will populate an imaginary forest which you can view here: https://www.atreeofyou.com/map.
Simply head to the Davines website and get creative. There are five trees to choose from and we love the fact that each letter of the alphabet represents a different adornment. It’s safe to say we’ve spent a long time playing around to create our perfect trees.
Find out more about the Tree of You by watching the film below:
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