Want to know how Simon Webster Hair has transformed the salon experience with the innovative Calligraphy Cut pen? Setting new standards in hair health and style for clients. Let’s discover how this cutting-edge tool is redefining beauty at Simon Webster Hair, where a commitment to innovation and advanced techniques shines through every service.
Motivation for Investment
“At Simon Webster Hair, we endeavour to explore new ideas and embrace new techniques. The Calligraphy Cut pen excited us as a revolutionary tool that takes the way we cut hair to a new level,” says Simon Webster, founder of Simon Webster Hair. “We’d been following the development of the tool and could see the benefits it had in terms of improving the integrity of the hair post-cut, so we wanted to learn more. Once we understood everything you can achieve with the Calligraphy Cut pen, we wanted to be among the first salons to offer it to clients.”
Exceptional Advantages
Simon Webster highlights the unique benefits of the Calligraphy Cut compared to traditional methods: “I love the precision and versatility I’m getting from the Calligraphy Cut pen. I can easily increase body or reduce weight depending on hair type because the hair is cut at a 21-degree angle, so it has more flex and surface circumference, which no other tool allows. It allows me to create seamless textural looks as well as soft precision cuts. My Asian clients particularly have loved the results. It’s also very ergonomic to hold, so there is less tension in the wrist and forearm while cutting.”
Integration and Training
Since the initial training session with Frank Brormann, the inventor of Calligraphy Cut, Simon Webster Hair has fully certified with Calligraphy Cut and added it as a premium service. “Several of the team have experimented with using the tool on blocks and love the way it handles, so we’re arranging for an evening of training with myself for the whole team,” Webster explains.
Additionally, clients have shown great interest in the Calligraphy Cut pen, intrigued by its unique design and benefits. “The clients have been intrigued with the Calligraphy Cut pen and want to know more about it. It looks great for a start, but when you tell them about the benefits, they want to try it. They can sense when you’re passionate or excited about your craft and they like the newness and originality. Then once they’ve experienced it and seen the improvements in their hair over time, they fully understand the concept,” Webster shares.
Business Impact
The introduction of Calligraphy Cut has positively impacted Simon Webster Hair’s business and client satisfaction. “To be able to offer another professional service is always going to help generate more revenue, provided you deliver on what you’re promising. And your clients have experienced a taster of the Calligraphy Cut because we’ve talked about it, so they’re able to share your enthusiasm. I see the Calligraphy Cut pen allowing us to charge for a more premium service that not only delivers a different experience but gives better results for the long-term health of their hair,” says Webster.
Join the Revolution
Calligraphy Cut is available as a monthly membership subscription for £49, which includes a starter kit featuring a calligraphy pen, 10 calligraphy cut blades (enough for 40 haircuts), a real hair mannequin head for training, and accessories (soft grip, comb, hair clips). The subscription also includes online coaching by our trainers and training in the Digital Academy, including BlackStar certification. Alternatively, you can purchase the full package for a one-time payment of £1249.
Click HERE for more information and follow Calligrapgy Cut on Instagram to be part of the revolution.
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