Indola’s Permanent Caring Color range has just evolved! Already delivering advanced technology and flawless shades, each one pixel-perfected with less ammonia and hydrogen peroxide for:
- unique caring results
- 100% more vibrancy & shine
- up to 100% grey coverage
Indola has just added four new Cool Hues to the mix. The latest collection has the power to expand both the creative and business horizons of every hairdresser in one stunning solution. The four new shades – inspired by natural, earthy cool tones – deliver gorgeous iridescent results; while accentuating a clients’ skin tone and features; as well as offering the same exceptional performance for which Indola is renowned; intense, long-lasting shine with exceptional vibrancy and a stronger, more conditioned style.
Cool Hues comprises four brunette tones which perfectly complement the existing compact assortment, with opportunities to intermix shades. Offering seamless colour from root to tip, they can also be converted into a demi-permanent when used with the game-changing Color Transformer!
The enlarged shade portfolio increases your service possibilities, particularly for clients with darker hair bases. Available in Ash Chocolate; 8.18 & 6.18 (neutral shades for smokey results) and Intense Ash; 5.11 and 6.11(iridescent cool tones with a hint of flattering warmth).
Global Ambassador, Paddy McDougall says “The new Indola PCC Cool Hues are my new go-to brunette shades. The new ‘intense ash shades’ within the range offer the perfect remedy for any warmth-adverse clients who want to have the flattest of browns, while the ‘ash chocolate’ tones are my personal favourite and are perfect for creating beautiful shades with an element of controlled warmth. They give you the capacity to really push your looks and create a strong ash tone within a brunette shade, which can sometimes be difficult. They are really of the moment and feel so very natural, which I love.”
On the subject of brunette hair trends, Paddy adds, “The most important factor when welcoming warmth is suitability – you need to make sure the client can really carry it off. If it won’t suit them, it’s only going to lead to that ‘what have you done’ moment when they see their friends or family – and this is where we, as the hairdresser, get the blame.
‘When creating this trend, remember there can be different interpretations of ‘black’ there is a difference between the hair being black and or just incredibly dark. By creating extremely ‘flat’ ash mid and dark browns using the Indola Permanent Caring Color Cool Hues, you can introduce your client to this trend without going as dark as they may think necessary, keeping the colour lower commitment and ensuring the regrowth is less jarring.”
Of course, world-class colour performance demands outstanding inspiration and Indola’s PCC Cool Hues delivers this to the max in Indola’s Spring Summer Street Style Collection – click HERE
For more news from Henkel, click HERE.
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