The desire to keep blonde hair looking salon fresh has become an essential part of a blonde’s haircare regime, which is why Authentic Beauty Concept are delighted to introduce the new Cool Glow Cleanser. The brand’s first vegan, silver shampoo that keeps hair looking vibrant and healthy for as long as possible. You’re probably already aware of the environmental factors that lead to the dreaded tonal shifts causing hair to go yellow or brassy. The purple pigment in this shampoo counteracts and neutralises those unwanted tones.
The new Cool Glow Cleanser joins the premium ‘Glow’ line-up. The brand’s haircare range that is developed specially to enhance the natural glow and care for coloured hair. It carries the delicious Glow scent of Date & Cinnamon, an ultra-sensual signature based on an accord of rich, luminous, spicy, dried fruits such as date and cinnamon flowers notes.
Rich in carefully-selected ingredients, including extracts of the uniquely-hued violet sweet potato – Authentic Beauty Concept’s colour-enhancing cleanser takes a gentle approach to cleansing and nourishing the hair, all whilst adding invigorating cool tones through powerful purple pigments.
Especially for the usage on blonde hair, the brand have ensured a gentle, yet high-performing formula for their Cool Glow Cleanser by using the same high level of care found in the ‘Replenish’ line-up of restorative products.
Your Cool Glow Cleanser overview
- Nourishing cleansing formulation
- With violet sweet potato extracts
- Purple pigments neutralise unwanted yellow tones
- Enhances the hair’s natural highlights for a refreshed, radiant glow
- Cleanses and nourishes the hair
- Vegan, registered by The Vegan Society™ and Peta-certified
- Free from sulfate surfactants and silicones
- Suitable for all blonde hair types
- For use at home or in the salon
For more news from Henkel, click HERE.
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