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Confessions of a hairdressing queen

We caught up with inspiring hairdresser and salon owner Maxine Foster to talk about her 40-year career in the hair industry, her can’t-live-without products both in-salon and at home and why Avlon is her top brand of choice for textured/afro hair.

What are your earliest memories of starting out in the hairdressing industry?

I remember receiving a single handout with information on textured/afro hair when I went to college during my apprenticeship and that was when I made a promise to myself. I would change that experience for other hairdressers-to-be and I went on to keep my promise. To this day, I still have that piece of paper.

What did you do after qualifying?

I became a stylist and went on to manage a salon. Then I served as a college lecturer for 25 years which is when I had the chance to make a difference. I was steadfast and passionate about passing on high standards of professionalism and skills in all hair types and textures.

What was it like opening your own salon?

Starting a business with zero clients took a leap of faith. I took that leap and held onto my integrity. You need to be confident that there is a market out there if you know your target audience. My service ability is diverse and bespoke for each individual client. Years later I find myself maintaining the same high standards in a thriving busy salon. Clients expect one-to-one service and can feel comfortable knowing their service time is for them alone.

Which products do you choose for textured/afro hair?

After many years of using products for textured and coily hair, I have been able to make comparisons over time which means I know when I’ve landed on something good. Avlon products don’t let me down. The science behind them really works and I am impressed with the quality and branding of the ranges. It’s comforting to use a range of products that not only enable me to produce a good finish but also cares for hair not just in a cosmetic way, but also in a scientific way.

What are your top 3 salon floor picks?

Keracare Thermal Wonder 6in1 Thermal Protector, Avlon Texture Release System and all Avlon Relaxing systems.

And what could you personally not live without?

Keracare Natural Textures Leave-in Conditioner, Affirm Scalp Therapy Conditioner and Keracare Natural textures Defining Custard.

Keep smashing it Maxine, until next time…

For more details on Avlon Europe and Maxine Foster  please contact:

For more Avlon news click HERE


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