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Confessions of a hairdressing queen

We caught up with inspiring hairdresser and salon owner Maxine Foster to talk about her 40-year career in the hair industry, her can’t-live-without products both in-salon and at home and why Avlon is her top brand of choice for textured/afro hair.

What are your earliest memories of starting out in the hairdressing industry?

I remember receiving a single handout with information on textured/afro hair when I went to college during my apprenticeship and that was when I made a promise to myself. I would change that experience for other hairdressers-to-be and I went on to keep my promise. To this day, I still have that piece of paper.

What did you do after qualifying?

I became a stylist and went on to manage a salon. Then I served as a college lecturer for 25 years which is when I had the chance to make a difference. I was steadfast and passionate about passing on high standards of professionalism and skills in all hair types and textures.

What was it like opening your own salon?

Starting a business with zero clients took a leap of faith. I took that leap and held onto my integrity. You need to be confident that there is a market out there if you know your target audience. My service ability is diverse and bespoke for each individual client. Years later I find myself maintaining the same high standards in a thriving busy salon. Clients expect one-to-one service and can feel comfortable knowing their service time is for them alone.

Which products do you choose for textured/afro hair?

After many years of using products for textured and coily hair, I have been able to make comparisons over time which means I know when I’ve landed on something good. Avlon products don’t let me down. The science behind them really works and I am impressed with the quality and branding of the ranges. It’s comforting to use a range of products that not only enable me to produce a good finish but also cares for hair not just in a cosmetic way, but also in a scientific way.

What are your top 3 salon floor picks?

Keracare Thermal Wonder 6in1 Thermal Protector, Avlon Texture Release System and all Avlon Relaxing systems.

And what could you personally not live without?

Keracare Natural Textures Leave-in Conditioner, Affirm Scalp Therapy Conditioner and Keracare Natural textures Defining Custard.

Keep smashing it Maxine, until next time…

For more details on Avlon Europe and Maxine Foster  please contact: info@avloneurope.co.uk

For more Avlon news click HERE

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Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

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