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Clean water: clear mission

Plant-powered haircare brand, Aveda continue their mission to care for the world during Earth month. As proud partners of charity: water, who seek to provide clean water to people in need, Aveda continue to support them with their 2021 Earth month campaign. Making significant impacts since 1999, when Aveda’s founder Horst Rechelbacher created the first Earth Day campaign, Aveda have now raised almost $65 million for environmental causes around the world. Pretty heroic of them if you ask us.

This year, together with charity: water the mission is to raise over $2 million to protect and provide clean water to people in need in India, Nepal, Madagascar and Ethiopia during the month.

The promise

  1. Aveda will donate $5 from the sale of each limited-edition Shampure™ Nurturing Shampoo Bar and every Discovery Set(featuring products from Aveda’s Nutriplenish™, Botanical Repair™ and Invati Advanced™ lines) to charity: water
  2. Aveda will donate 100% of sales online at on Earth Day 2021 (April 22nd) to charity: water, up to $600K.

Shampure Nuturing Shampoo Bar

Silicone-free, sulfate cleanser free, cruelty-free and vegan what more could you want? The bar gently cleanses and provides weightless, long-lasting nourishment while infusing hair with Aveda’s signature calming aroma. In keeping the commitment to sustainable packaging, the shampure nurturing bar features zero plastic packaging. By purchasing this shampoo bar you could help save 2 tons of plastic which is equivalent to 180K water bottles. Additionally, 100% of waste from the manufacturing process will be donated to the Clean the World foundation who will in turn recycle it into new soap bars for communities in need.

Find out more about Aveda HERE


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