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Clean water changes everything

Aveda are back with their annual Earth month campaign with nonprofit charity partner – charity: water who are on a mission to provide clean water to those in need. Aveda has raised more than $67 million for environmental causes around the world, and has provided clean water to more than 1.4 million people and protected approximately 2,000 watershed since they launched their Earth month campaign in 1999.

Give clean water to people worldwide

Throughout Earth Month 2022, Aveda is offering consumers the opportunity to support its mission to provide clean water to people in need and reach its goal of raising $1M:

  1. Aveda will donate $5 from the sale of each limited-edition Shampure Nurturing Shampoo Bar to charity: water for the month of April 
  2. Aveda will donate 100% of sales on Earth Day 2022 (April 22nd) to charity: water

Shampure Nurturing Shampoo Bar

The Aveda limited-edition Shampure Nurturing Shampoo Bar is silicone-free, sulfate cleanser free, cruelty-free and vegan, offering gentle care for hair and the planet. Featuring Abyssinian oil, it gently cleanses & provides weightless, long-lasting nourishment while infusing hair with Aveda’s signature calming aroma. In keeping with Aveda’s commitment to sustainable packaging, the ShampureTM Nurturing Shampoo Bar features zero plastic packaging. The carton is 100% post-consumer recycled FSC certified fiber, and by purchasing this shampoo bar you could help us save 2 tons of plastic which is equivalent to 180K water bottles.

The limited edition bar is available in Aveda stores, salons and online and

Find out more about Aveda HERE


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