Ghd are proud to announce Italian fashion icon and entrepreneur, Chiara Ferragni as International Global Ambassador. After a successful 2 years of partnered campaigns, Chiara has elevated her position and will become the face (and hair) of ghd. A new launch will be revealed later this year featuring Chiara in the global advertising campaign – exciting right?
This is a first for ghd, as they have never announced a digital star as an ambassador before!
Chiara Ferragni says: “I’ve used ghd for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for ghd.”
“We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year – she is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital savvy consumers.” said Jeroen Temmerman, ghd CEO. “With Chiara’s unparalleled global appeal and ghd leading technology, we are confident this new partnership, and impending new product launch, will help ghd to deliver more good hair days around the world.”
Montse Passolas, ghd CMO, says; “Chiara Ferragni is an entrepreneur with an undeniable spirit, attitude and unique sense of style – she perfectly embodies the essence and energy of ghd. Chiara was a natural choice for ghd to become International Brand Ambassador. Chiara loves the brand and genuinely uses it to style her hair, so that it is always flawless and in great condition. She relies on ghd for safer for hair heat styling and long-lasting sleek results.”
For more good hair news from ghd, click HERE.
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