Increasingly clients are wanting to embrace their natural texture, with some feeling significant cultural pride upon going au naturel, while others love how healthy it makes their hair feel, and some find it more cost-effective by avoiding chemical treatments and processes.
Avlon offers a wide range of products specifically formulated to care for natural hair textures. Here the curly hair brand shares its top tips and product recommendations to help clients love their natural curls and coils.
Caring for Natural Texture
- Start with clean, wet hair and use a moisturising shampoo and conditioner to cleanse and hydrate the hair.
- Detangle carefully using a wide-tooth comb or fingers, while it’s still wet to prevent breakage.
- Apply a leave-in conditioner to lock in moisture and make the hair more manageable.
- Define curls with a curl activator or defining cream to enhance your client’s natural curl pattern. Work the product through the hair in sections, ensuring even distribution.
- Allow the hair to air dry or use a diffuser attachment on a low heat setting to preserve curl definition.
- Encourage clients to protect their hair at night with a satin or silk scarf or pillowcase to reduce friction and prevent frizz while they sleep.
Product Recommendations
KeraCare Natural Textures Cleansing Cream: A sulfate-free cleansing cream that gently cleanses while maintaining the hair’s natural oils, preventing dryness and frizz.
KeraCare Natural Textures Leave-In Conditioner: This leave-in conditioner is enriched with botanicals that help to moisturise, detangle, and soften natural hair, making it easier to manage and style.
KeraCare Natural Textures Defining Custard: Perfect for those with tightly coiled hair, this defining custard helps to define curls while providing a soft hold and shine.
KeraCare Natural Textures Twist & Define Cream: Ideal for twist-outs and braid-outs, this cream provides a smooth, defined finish while moisturising and protecting the hair.
Embracing natural texture and defined curls is more than just a trend—it’s a movement towards healthier, more authentic beauty standards. With the right products and care routine, clients can enjoy the full potential of their natural hair.
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