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Bright blondes

It’s doom and gloom outside right now, so help cheer your clients by brightening up their blondes in the salon. You can use the recently relaunched Oribe Radiance and Repair Treatment to help. With an improved formula, this restorative treatment in the Bright Blonde collection includes 13x more pure violet pigment. What is the benefit of this? Violet pigments brighten colour, even tone and banish brashness. Oribe also updated the packaging for more precise application to ensure this beautiful blonde-care hits its target. Oh la la, this ought to be good! 

Bright blondes

Bright blondes with Oribe 

 As you know, bright blondes are always in fashion, which is why Oribe added a Brightening Complex to the midst. In addition to the purple pigment, this concentrate contains lemon, ginger root and chamomile extract to optimise shade, tonality and luminosity. Restorative Protein improves elasticity and seals split ends. A blend of oils and lavender extracts nourishes and softens so your blondes can look and feel glowy.  

Bright blondes

Michele Burgess, executive director of product development at Oribe, says: “At Oribe, we always seek out the latest innovation for new products and to elevate our existing ones. We are excited to introduce an updated Bright Blonde Radiance and Repair Treatment. The formula harnesses new technology in colour-maintenance and repair. The packaging has been improved for an easier at-home experience.”    

How to use  

  1. After washing, apply generously to wet hair 
  2. Leave for one to three minutes, depending on the desired level of toning 
  3. Rinse 

You can use this once a week in place of a conditioner or as needed. For colour and heat protection, Oribe recommends you pair the treatment with the Bright Blonde Shampoo and the Bright Blonde Essential Priming Serum.  

Bright blondes

Benefits 

  • Tones brassiness and brightens strands 
  • Increases elasticity and softens dry, brittle hair 
  • Treats existing damage and helps prevent future damage 
  • Nourishes, hydrates, and adds shine 
  • Weightless and suitable for all hair types 

Ingredients  

  • Pure Violet Pigment; removes brassiness and yellow tones from blonde and highlighted hair 
  • Brightening Complex (lemon, ginger root and chamomile extracts) optimises shade, tonality and luminosity 
  • Restorative Protein and pea extract targets damage, restores softness and elasticity, and seals split ends 

  • Lavender extract helps nourish damaged and brittle hair while conditioning and adding shine 
  • Moringa, olive and coconut oils treat hair shaft to provide damage repair and deep hydration 
  • Blend of artichoke and rosemary leaf extracts strengthens hair to prevent future damage from styling and the elements 

For more news from Oribe click here

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