Aveda has a new multi-benefit bond-building creme within its Botanical Repair range. The ‘green one’ family in Aveda’s portfolio has haircare as a primary focus. Botanical Repair Bond Building Styling Creme product repairs broken bonds in damaged hair, reviving it to its former shine. The creme builds bonds, provides a flexible hold, and smoothes frizz. Ideal!
Recommend this hair saviour for those struggling with damaged hair. This is the perfect product for clients following a colour service where hair bonds are broken.
Repair Collection
Botanical Repair Bond Building Styling Creme is part of the Aveda bond-building franchise. The existing family includes: Botanical Repair Strengthening Shampoo and Conditioner; Botanical Repair Intensive Strengthening Masques – Light and Rich; Botanical Repair Strengthening Leave-In Treatment; and Botanical Repair Strengthening Overnight Serum. They are all vegan and 98% naturally-derived.
The new multi-benefit styling cream is powered by the Botanical Repair 3-layer hair repair technology, to strengthen and repair from the inside out while giving a smooth, lasting style. Perfect for all hair types and textures. You apply to damp, towel-dried hair before styling. It’s that simple. Not only is hair left feeling soft and smooth it protects hair from thermal damage up to 232°C. Perfect for clients who use heat styling regularly.
Botanical Repair 3 Layer Hair Repair technology
Aveda’s plant-derived bond-building molecule goes below the hair’s surface to build bonds. This strengthens and reinforces hair integrity at the core. Aveda’s nourishing macro green blend of avocado, green tea and sacha inchi smooths the hair cuticle to detangle and help prevent breakage. And you have protection at the f-layer. Aveda’s protective complex creates a botanical f-layer – an invisible water-resistant lipid layer that “seals” the surface of the hair cuticle – to help protect and shield the hair from future damage.
“At Aveda, we are constantly searching for natural replacements for synthetic ingredients that meet or exceed performance benefits,” said Camille Sasik, PhD in Polymer Chemistry and Aveda’s Director of Hair Care Formulation. “For example, the molecule in Botanical RepairTM that provides bond-building benefits is derived from corn rather than petrochemicals. It is a powerful plant-derived molecule that upholds our high-performance standards and provides amazing functional properties for hair strengthening and repairing.“
Environmental Standards
Botanical Repair Bond Building Styling Creme is 98% naturally derived, vegan, silicone-free and Leaping Bunny Approved. It comes in a 100% post-consumer recycled tube,and is manufactured using 100% renewable energy through solar and wind power at Aveda’s primary facility. For more information, visit: www.aveda.co.uk
A product which prioritizes repair- don’t miss out. Recommend Botanical Repair Bond Building Styling Creme to your client’s whose hair needs a little extra love, they will thank you later.
BACK TO AVEDA NEWS HERE
AVEDA YOUTUBE: https://www.youtube.com/c/aveda/videos
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! We bring you ‘Botanical Repair Bond Building Styling Creme’ on behalf of Aveda. Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
