It’s time to boost customer morale in the salon! Four industry experts advise on how to achieve this.
Throughout the first quarter of 2023, we’ve heard a constant stream of doom and gloom in the media. Unite asked some of the #unitefamily how they were managing to boost customer morale and keep things positive.
How to boost customer morale with tips from experts:
Brendan O’Sullivan
Brendan O’Sullivan, International session stylist & owner of Brendan O’Sullivan Hair and Beauty, says: “Our first quarter has traded well and I think this positivity passes on to clients. The salon has grown with a foundation of great service and a vision to make every customer look and feel fantastic, this keeps us focused to always deliver a five-star customer experience. We feel customers should have an escape from the negativity in the media and pressures that accompany tough times. We don’t do discounts but do offer regular treats to our clients, it’s good to go above and beyond expectations to make service extra special.”
Brendan says: “We’ve kept our foot on the accelerator with education, kicking off the year with two team members on the Unite Runway Ready course; they were subsequently able to join the backstage team at London Fashion Week to support my shows. It’s a positive talking point and motivator for both team and clients.”
Isabel Homer
Isabel Homer, hair stylist with Luxe Hair Professionals, says: “We’ve put out promotions and incentives to get people coming in. Things like ‘prosecco Fridays & Saturdays’ keep it cheery. We also do ‘Recommend a Friend & Family Member’ – the new client receives 20% off and the person who recommended them also gets 20% off, and that’s gone down really well.”
Robert Bell, owner, Robert Bell Salon, says: “Treating our customers as special people has never changed. The most important thing is first impressions. It all starts with the booking. So, in our case we have an App which can be loaded from the apps store. Clients can also book through our website robertbellsalon.co.uk. My favourite is the old-fashioned bespoke phone booking.
Regarding our work, we spend as long as it takes to make our clients happy. Clients come to forget all the nonsense that is going on in the world. Try not to remind them.”
Mary Cinque, owner of Studio 5 says: “I’ve always done loyalty cards, but this year have added a bit extra onto them, like treatments. As well as getting a money-off reward for loyalty, they can now get a complimentary treatment too. I’ve also introduced things like hairline tints which I never used to do before, so if someone can’t afford the full price, they can still come in and get their colour touched up. Also, just the little things like refreshments, tea & coffee, green tea, vegan milk so everyone can enjoy, it adds a bit of extra service. I now offer Birthday Vouchers; I send out a 10% off voucher for their birthday.”
As a brand of great repute and longstanding success partnering salons and hairdressers, Unite offers you great support in growing your business and your career. Working with a dynamic international company broadens your horizons and makes your journey more enjoyable!
Opportunities with Unite
Runway Ready
Unite Hair can support your business with much more than great products. Don’t miss the July Runway Ready course and join the Unite team backstage at London Fashion Week in September. The brand promises an amazing experience where you will develop your session styling skills.
Paramount Business and Paramount Leadership courses
Unite says its Paramount Business and Paramount Leadership courses with Unite CEO Andrew Dale will help boost your confidence. Unite says the courses will also help you navigate your business whether small or large; perfect for salon owners wanting to grow and boost business.
Unite systems
Unite has excellent kits to introduce you to the Unite systems which they promise are easy-to-use. The Unite range promises to deliver great performance across all the care and styling needs of your salon. Sounds ideal!
Unite TV
Have you heard of Unite TV? Unite TV is a platform for product knowledge, styling and cutting courses. The best part? It’s all online so use when it suits you and your business. All online classes are certificated for development programmes and CPD. Find out more on laceyshairsupplies.co.uk or contact 0118 930 2338 today.
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