Imagine a hair range that ticks all the feel-good boxes. Whilst some brands only manage to check one or two, Schwarzkopf Professional have proved with their new Bonacure Clean Performance range that more can be done: Varied product options – check! Advanced technology – check! Clean formulas – check! Sustainable packaging – check!
Bonacure Clean Performance has seven collections which range from Repair Rescue for damaged hair, Color Freeze for coloured hair and Clean Balance for all hair types. Ready for some science? They all contain Schwarzkopf’s new vegan care complex. It combines strengthening vegan keratin with cuticle sealing and aligning cell equalizer technology. And in English please? This clever technology makes the hair stronger from the outside in, improves combability, reduces frizz and restore the protective natural shield of healthy hair.
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The range is 100% vegan and free from sulphates, silicones, parabens, mineral oils, microplastics, artificial colourants and is between 88% and 99% biodegradable. We don’t think even your most planet-conscious client could find a flaw in that. And let’s hear it for fully recyclable packaging! In order to produce it, Schwarzkopf Professional will recycle over 260 tons of plastic, whilst using 72% less plastic thanks to its new bottle cap, meaning your salon’s recycling bins will be getting fuller as your halo gets shinier. The goal for Schwarzkopf Professional is for all Bonacure production plants to use a minimum of 50% green energy by 2025.
Finally! A diverse hair range that delivers on performance, sustainability and being kind to the environment. Get your salons stocked up!
For more news from Henkel, click HERE.
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