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BLONDME gets a revamp

Every blonde needs a dedicated hair care regime they can trust and they look to you for advice and guidance. Thankfully Schwarzkopf Professional has revamped its BLONDME Care range making it easier than ever to recommend a personalised blonde hair solution for every client.

Answering the needs of hairdressers and consumers alike, the new BLONDME Care range features the cutting-edge BONDFINITY Technology for permanent hair repair. With vegan, PETA-certified formulas catering to all blonde hair types, plus luxurious new ingredients, textures and delicate fragrances, all blondes can elevate their haircare routine and experience deeply repaired and strengthened hair that’s up to 20 times stronger after just one use.

BLONDME model

BONDFINITY and BOND REPAIR Technology

Two new innovative technologies are integrated into the BLONDME Care portfolio, but what exactly do they do?

BONDFINITY Technology creates covalent bonds in the inner hair fibre for permanent repair. Covalent bonds build the essence of healthy blonde hair by locking in the hair’s own keratin – even after bleaching – rebuilding and preserving the hair’s structural integrity for up to 20 times stronger hair.

BOND REPAIR Technology creates a sophisticated network of two types of bonds – hydrogen and ionic bonds – working together to promote a robust, yet flexible hair structure.

BLONDME nourishing line-up

The Portfolio

The BLONDME Care range is split into three sections:

  • BLONDME Blonde Essentials Bondfinity –  offering permanent hair repair thanks to integrated BONDFINITY Technology, for a stronger, more resilient blonde.
  • BLONDME Blonde Essentials Bond Repair – the perfect everyday products to keep blonde hair strong and healthy looking, featuring BOND REPAIR Technology.
  • BLONDME Purple Toning Bond Repair – to remove unwanted yellow undertones and brassiness in blonde hair, instantly creating a visually brighter blonde. Featuring BOND REPAIR Technology.

Our hero product from the range has to be the BLONDME Bondfinity Deep Repair Oil, which promises beautiful shine while preventing breakage and keratin loss, with 24-hour frizz control and up to 230°C heat protection.

For more news from Henkel click here

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