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Beyond hair expectations, beyond Great Lengths

Can you believe we’ve been blessed with the wonders of Great Lengths for 30 years? And what a way to celebrate with a modern and revolutionary campaign – Beyond hair expectations, beyond Great Lengths –  showcasing inclusivity and excellence in the world of hair extensions.

Beyond Hair Expectations, Beyond Great Lengths brings out the identity of Great Lengths, while showcasing the perfect mix between the traditional elements of the brand and the new innovative and future-oriented vision.

The campaign features five looks which we’ll be sharing with you over the upcoming weeks. Celebrating different styles and includes a special contribution from hairstylist and creative director, Grégory Kaoua.  

Fabio Antonino

Fabio Massimo Antonino, CEO of Great Lengths, says: “We aspire to enhance every person’s unique personality through customised looks to express each individual desire. We are ecstatic to have had the pleasure of working with Grégory Kaoua on these five looks, as each of them celebrates a very different style. Nonetheless, we wanted to make a truly modern and current campaign that could be of inspiration to all our hairstylists.”

But first…

Turn on the lights

‘Turn on the lights’ indicates that Great Lengths extensions can illuminate the hair with light effects such as balayage, baby lights and more.

Great Lengths can provide clients with a chemical-free balayage without damaging the hair.

The combination of the natural hair on the model with extensions offers a natural “sun-kissed” effect. The shades used to create this effect are Royal Oak (03), Heavenly Hazel (05) and Flawless Fawn (67).

For more news from Great Lengths, click HERE.

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