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Aveda’s next generation of permanent hair colour

Aveda is proud to welcome the next generation of permanent hair colour – Full Spectrum Permanent Vegan Treatment Hair Colour. A Professional hair colour range which features a new exclusive alkalizer technology; an expanded palette of customisable colour; a specially developed pure-fume aroma; and a new 100% recycled aluminum tube. Plus, the ingredients are 96% naturally derived – almost too pure to be true.

What is alkalizer technology?

After 3 years of extensive scientific research, Aveda have developed a new technology which powers the Full Spectrum Permanent Vegan Treatment Hair Colour. Alkalizer technology has shown us a new level of hair colour performance by:

●  Enhancing colour penetration for exceptional deposition

●  Processing faster for 100% grey coverage in just 30 minutes

●  Delivering radiant shine and longevity even on difficult-to-maintain reds

●  Giving incredible results with precisely calibrated shades

●  Creating infinite shades with an expanded range

“We don’t have to compromise on anything to achieve the colour results we long for,” says Ian Michael Black – Aveda’s Global Artistic Director for Hair Colour. “Naturally derived, vegan, and fully customisable; Aveda Full Spectrum has it all.”

Aveda Full Spectrum

The Full Spectrum

Full Spectrum Vegan Treatment Hair Colour allows the colourist’s creative to run wild. The expanded palette of customisable colour allows the colourist to carefully calibrate shade formulations; hand-crafting them with a unique blend of dyes and PH adjusters. The result? A high performing colour.

Find out more about Aveda HERE

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