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Authentic Beauty Concept x Edited

A firm believer of creating hair with purpose, Authentic Beauty Concept have been on the hunt to find the perfect fashion partner for a collaboration.Let’s face it,  it makes perfect sense to team up with a brand with a similar vision. Say hello to Authentic Beauty Concept x Edited collaboration.

The Berlin-based fashion label Edited, founded in 2014, uses carefully selected materials to create modern styles with a sustainable approach, designed by an international creative team. Edited is loved for collections which fuse trend-led elements with classic cuts, for timeless pieces that become wardrobe staples. The brand is also increasingly using certified sustainable fabrics and has established safe and equitable working conditions during manufacture.

Edited’s conscious approach to manufacturing, paired with the versatility of their designs resonates strongly with the core values Authentic Beauty Concept is founded upon; as well as the mindful approach the #authenticbeautymovement takes towards hair.

Hair affair

Authentic Beauty Concept is delighted to present their limited-edition scrunchie in collaboration with Edited as part of a summer promotion. The scrunchie is available in a range of three beautiful designs matching Edited’s summer collection, ‘OffShore’.

The ‘OffShore’ Collection brings a summery look and feel, where attention to detail plays an important role in the new designs. Perfectly co-ordinated with the fashion collection, the new scrunchies feature bold stripes, an abstract swirl print or all-over colour, where each individual scrunchie is a highlight – this really is a hair affair!

This fashionable summer it-piece is made from 100% recycled polyester, making it a cool and comfortable choice with zero snagging or tight pulling – whether worn in a chignon, braid or half bun, the scrunchies give every hairstyle the most beautiful finishing touch – plus they also look great on your wrist too!

So, are you ready to style it the scrunchie-way?

For more news from Henkel, click HERE.


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