Premium vegan haircare brand, Authentic Beauty Concept is set to return to London Fashion Week next week with Global Creative Advocates Anna Cofone and Adam Garland as lead hair stylists across major shows including Chet Lo, Erdem, Feben, Harri, Roksanda and SS Daley.
Cofone and Garland will bring their stylistic mastery and combine Authentic Beauty Concept’s premium products with visionary designs of Chet Lo, Erdem, Feben, Harri, Roksanda and SS Daley, and showcase hairstyles that will be as unique and authentic as the collections they complement.
The artistic collaboration between Authentic Beauty Concept, Cofone and Garland with fashion powerhouses exemplifies a shared dedication to innovation, sustainability, style and authenticity.
Anna Cofone
Anna Cofone is a dynamic and influential figure in the world of fashion and hair. Known for her work with top musicians, models, and celebrities and with over 20 years of experience in the industry, Anna has earned a reputation for her ability to create effortlessly chic and timeless styles. She has collaborated with major fashion brands and magazines, including Vogue, GQ, and Vanity Fair. As the personal hairstylist for singer Dua Lipa and Lana Del Ray, Anna has become a leading figure in the world of high-profile editorial and red carpet styling. Her signature approach combines precision, creativity, and a deep understanding of individual beauty.
Adam Garland
Adam Garland is a renowned hair stylist and educator with over two decades of experience in the hair industry. Known for his innovative approach and creative vision, Adam has worked with top fashion houses, magazines, and celebrities worldwide. As a Global Creative Advocate for Authentic Beauty Concept, he promotes a philosophy of holistic, sustainable beauty. His passion for clean, mindful haircare and natural styling aligns with his belief in individuality and authenticity. Adam is committed to inspiring hairstylists through education, encouraging them to embrace creativity while prioritising eco-conscious practices and products that reflect the future of beauty.
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