A creative studio in Brixton, London, which doubles as a salon, and converts to an event space; welcome to the diverse community that goes by the name Anti. And that sums up the DNA of the Anti brand. Headed by Brit hairdresser Nick Irwin and Aussie salon owner/brand innovator Francesco Ruggerino, the Anti crew has been making lots of noise in the UK hair market over the past year, and we’re liking the way they do things! Professional and premium, theirs is a capsule range of care/styling products for discerning salons, but here the labelling ends. In all respects; education, imagery, philosophy, and the new space in south London included – Anti is about individuality, not-conforming, breaking out to be personal, limitless, defying category.
For more news from Anti, click HERE.
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