ANTI education

ANTI ‘s education philosophy

Lauren ANTI

ANTIThe amount of thought that goes into every element of the ANTI brand is to be marvelled. From the products to the studio space and now to the brand’s education philosophy. 

Moving beyond trends, ANTI education is about the feel and not the just the look. The brand works to merge feel-good hairdressing with look-good silhouettes to unleash the true zeitgeist of fashion and finesse. Encroaching on an untapped mindset where the session and commercial worlds collide, ANTI allows for the hidden potential of hairdressing to truly be seen.

What does it take to be ANTI?

To be ANTI is to disrupt, defy and break down traditional brand values. The ANTI brand references both the street and icons of our time without dictating to people how hair should be. Utilising its bespoke framework, every image created by ANTI demonstrates authenticity and a collective mindset of individuality. At ANTI, they standby the unrealised power of feel and touch, juxtaposing the art and business of hair for a true representation of a bespoke result. 

The idea is that throughout a collective mindset ANTI artists and individuals become more connected to be real game changers in everything they do. Together they acknowledge and celebrate the art of editorial hair for its purity and ingenuity.

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