ANTI product range

Lauren ANTI

ANTIKeeping things simple but on point, underground brand ANTI doesn’t like to dictate, more encourages authenticity and individuality. From the sleek packaging to stripped back formulations, its product line is effective and delivers, yet isn’t try-hard. Winner!

Created, trialled and developed by ANTI Founder Francesco Ruggerino and Global Creative Director, Nick Irwin, the no-fuss range of styling and care products allows your work to take centre stage, celebrating the art and craft of the stylist and empowering professionals to create diverse, individualistic, styles for their clients – no retouching or filters required.

Built around the philosophy of “your style, our culture” the range consists of an everyday shampoo and conditioner, and a range of styling products designed to enhance the hair without overpowering. The performance-driven formulations merge proven plant-based botanicals including avocado oil and Moringa Leaf extract with modern, functional ingredients for stunning results. What’s more, all products are vegan certified.

The line-up

The range includes…

Everything shampoo
Everything conditioner 
Everything Spray
Styling Spray
Texture Spray
Shine Spray
Finishing Spray
Cream Paste 
Everything Cream 

For more news from Anti, click HERE.


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