The mission of care guides every decision that Aveda makes, and that is why we love them. Last summer the Aveda team put a robust, long term recovery plan in place to help rebuild, support and care for their independently owned salons into the ‘new normal. Part of this plan is the launch of Powered by Flossie; a digital service connecting salons to Aveda.co.uk to help identify and encourage new client bookings into salons. The first of it’s kind in the industry!
Powered by Flossie carefully selects available appointment times across the network of Aveda partner salons and promotes them through social media as well as on the Aveda website (Aveda.co.uk), allowing clients to seamlessly book an appointment online. By using this tool, Aveda is able to proactively digitise, merchandise and track the full customer journey on behalf of their salon network. Salons don’t even need to make any changes to their current software either. With the help of Powered by Flossie, Aveda have been able to take a more customer first approach in how they want to offer salon services and products together online.
Luke Evans, Vice President General Manager UK & Ireland: Aveda says:
“Emerging from our first lockdown, we had a robust recovery plan to rebuild our salons in the ‘new normal’, with an extensive virtual education programme to engage our teams, the disruptive Botanical Repair launch and the introduction of Salon A-commerce. The ‘new normal’ has changed a little since then, but with our new industry-first initiative, Powered by Flossie, we continue to support our salons by helping rebuild and grow their businesses with new clients by utilising our extensive Aveda retail customer database.”
Find out more about Aveda HERE
____________________________
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
