New Smooth Infusion

Ellie All about Aveda

Aveda is proud to reintroduce a new and improved Smooth Infusion collection. Created to provide protection against frizz and humidity for a smooth, sleek finish that lasts. Even the most frizz prone hair is instantly transformed with an advanced plant powered technology that protects all hair types and textures from frizz for up to 72 hours.

The botanical technology in Aveda’s 95% naturally derived Smooth Infusion collection includes a Plant Polymer Shield and Botanical Smoothing Oil Blend giving hair instantly smooth, sleek results in just one use. This dual action technology protects from humidity without silicones.

How it works

First, a botanical complex created from castor bean plant extract instantly cloaks hair strands and repels water, giving silicone free protection. Next, a smoothing botanical oil blend formulated with Kalahari Melon Seed Oil and Tamanu Oil smoothes and conditions cuticles for softness and shine.

“Leveraging our expertise in high performance, naturally derived materials, we were able to identify the Plant Polymer Shield in the Smooth Infusion ™collection used to block humidity and give frizz protection,” says Camille Sasik PhD Aveda’s Director of Hair Care Research and Development.“This is an exciting technological improvement that replaces silicones with plant derived alternatives, without sacrificing performance actually, it gives better, longer lasting results than our prior silicone based formula That’s the power of Green Chemistry!”

The Smooth Infusion collection is 95% naturally derived, silicone-free and sulfate cleanser free. And, just like all Aveda products, the line is vegan and cruelty free. The packaging contains minimum 59 post consumer recycled plastic and the formulas are manufactured using 100 renewable energy through solar and wind power at Aveda’s primary facility. The collection features an aroma with rose, Australian sandalwood, certified organic palmarosa certified organic bergamot, and other pure flower and plant essences.

The collection

Anti Frizz Shampoo: Silicone-free, smoothing shampoo that gently cleanses, moisturises and enhances shine while fighting frizz.

Anti Frizz Conditioner: Silicone-free, smoothing conditioner moisturizes, detangles and softens hair, improving manageability and reducing flyaways.

Perfect Blowdry: Advanced heat activated treatment makes frizz prone hair 5 x smoother instantly. It wraps each strand in an invisible shield that provides 72-hour anti-frizz protection, even in extreme humidity. Best for those with straight, wavy and curly hair textures (1A-3C) of all hair types.

Style Prep Smoother: Lightweight leave-in treatment serum primer preps hair with pre-style protection for 72-hour frizz defense while providing protection from heat styling and the drying effects of the sun. Best for those with straight, waxy and curly hair textures (1A-3C) of all hair types.

Perfect Sleek Heat Styling Cream: The rich conditioning butter crème deeply nourishes and protects naturally curly or coily hair textures during heat styling. Best for those with curly and coily hair textures (3A-4C) of all hair types.

Find out more about Aveda HERE

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