“Does bleaching damage your hair?” How many times have you been asked that question?
Whilst we know the science behind bleaching hair and the damage it can cause; we equally don’t want to put clients off the idea of the beautiful colours they can achieve by lightening their hair.
When we lighten hair the bonds inside the hair break down, causing them to weaken, and when the internal structure of the hair is compromised, strands are more likely to split and snap. But that’s why as professionals, we recommend professional aftercare products.
Roots Professional products have all the premium ingredients to treat irritation from bleach, rebuild the follicle from the roots, strengthen hair and support regrowth.
Aftercare routine for bleach clients
- CBD shampoo and conditioner (daily)
- Blast (once a week treatment)
- D Stress sprayed throughout the hair daily to enable the scalp and hair to recover quicker from the bleaching process
If bleach overlap happens and the client suffers fro breakage, then Founders Formula is the go-to product – packed full of stimulating ingredients to reverse damage kickstart the hair’s recovery.
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