Just in time for London Fashion Week, Authentic Beauty Concept is unveiling a game-changer in hairstyling: the new Pliable Styling Paste. This premium vegan haircare brand’s latest innovation is set to become a backstage essential for both session and salon stylists.
Launching in September 2024, the Pliable Styling Paste offers defined yet light control, perfect for creating reworkable looks on short to mid-length styles for both men and women. Its non-greasy formula allows for smooth or textured finishes with an authentic finish.
Key Highlights
- Developed with Global Creative Advocate Hester Wernert-Rijn.
- Proven performance at London and Paris fashion weeks.
- Perfect for natural, reworkable styles.
- Ideal for various occasions, from day to evening.
- Suitable for short to medium hair and also longer hair for more structured looks.
- Non-greasy, non-sticky formula for easy application and reshaping.
- Flexible, medium hold with a semi-matte finish.
- Free from silicones, parabens, mineral oils, and phthalates.
- Vegan Society™ approved and PETA certified cruelty-free.
Key Features
- Semi-matte finish
- Medium, workable hold
- Thicker hair feel
- Remouldable
Get ready to elevate your hairstyling game – Pliable Styling Paste will launch at London Fashion Week.
