New Oribe Gold Lust Restorative Night Crème for Hair is inspired by night-time skincare rituals and will ensure a good night’s sleep helping to bring hair back to optimum condition!
Oribe Canales was a hairdresser who was passionate about the women in his life – wanting every client to look and feel fantastic, always. In his eponymously named product portfolio, Oribe’s heritage continues and the best-selling Gold Lust Collection is a treasured jewel indeed.
Now with the announcement of a transformative addition in Gold Lust Restorative Night Crème for Hair, we have a product that works hard while your client rests. Literally!
Gold Lust Restorative Night Crème
Inspired by nighttime skincare rituals, the innovative overnight treatment intensely repairs after hours, restoring and hydrating even the most damaged hair to awaken anew. The lightweight, quick-drying formula is perfect for nightly use, preserving styled hair while leaving it ultra-soft, smooth, and infused with a youthful, all-day shine.
“Just as you would apply a nightly moisturizer to your face, our new Gold Lust Restorative Night Crème for Hair was created as a nightly bedtime ritual,” says Michele Burgess, Executive Director, Product Development. “The formula works best while you sleep, as your body enters a state of rest and can focus on repairing and rejuvenating itself.”
The joy of Gold Lust Restorative Night Crème for Hair is in how it restores each hair fibre using Biomimetic Repair Technology. This mimics the skin’s natural nighttime rejuvenation process by resurfacing the hair’s cuticle and the depleted F-layer—the outermost protective layer, responsible for hair’s smooth feel and shine.
The instruction is simple, the result divine. This is something your clients can happily achieve. Smoothed into hair before bed, the formulation leaves strands feeling silkier by dawn, while enveloping the senses in a calm aura created by eucalyptus oil. Invite your client to apply before bed, working 1-2 pumps through mid-lengths to ends on damp or dry hair, focusing on dry and damaged areas. No rinse necessary and it can be used nightly to transform strands.
Benefits:
- Intensely repairs even extremely damaged hair, leaving it looking healthy, shiny and more youthful
- Transforms and rejuvenates each hair fibre, leaving hair softer and smoother by morning
- Helps mend split ends overnight to repair and prevent future damage
- Absorbs quickly into hair and won’t stain bedding
- Features refreshing eucalyptus to relax the senses in a soothing aura.
- The crème comes in a bottle made from 90% post-consumer recycled plastic. The packaging is 100% recyclable.
Key ingredients:
Bio-Restorative Complex, including Plant Collagen, Caffeine, Biotin and Niacinamide, repairs damage on the cuticle, fortifies, deeply nourishes and restores youthfulness while penetrating the root to energize the scalp and rejuvenate hair follicles.
Biomimetic Repair Technology mimics the skin’s intrinsic nocturnal rejuvenation process by resurfacing the hair’s cuticle and the depleted F-layer—the outermost protective layer, responsible for hair’s smooth feel and shine—restoring softness and smoothness.
Lupine Flower Peptides infuse amino acids into the cortex to deeply repair and restore damaged hair, supporting the integrity of natural keratin overnight.
Overnight Replenishing Blend deeply infuses sheer moisture and nourishment into the hair layers, sealing split ends, restoring shine and protecting against future damage.
Eucalyptus Oil refreshes the senses with a soothing, tranquil aura, inviting in rest and relaxation.
Make every night a lovely one for your clients! Ensure your clients indulge their hair and enjoy the results.
For more information visit www.oribe.com and follow #oribeobsessed
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