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2021 All-Star Challenge by American Crew is on

The biggest men’s styling and grooming competition is back for 2021. American Crew is now accepting submissions for its 2021 All-Star Challenge, an annual search for the top talent in the grooming industry. Ready for this challenge?

In a nutshell

Top barbers and stylists from around the world will go head to head to create their interpretation of the American Crew man for the chance to win the experience of a lifetime. What’s that? The opportunity to participate in a creative showdown, where they will be asked to create the ultimate contemporary interpretation and expression of American Crew style. 

The All-Star Challenge encourages barbers and hair stylists to put their technique and talent to the test, using American Crew products to create looks that capture the trendsetting-yet-timeless spirit of the brand. Inspired by American Crew’s commitment to the professional salon industry, what started as just a one country competition has evolved into a global event that has provided vast opportunities to over 11,000 stylists worldwide since its inception.

What’s in for the winners

Submissions for the global competition will be reviewed by respective in-country judging panels to select their national winner, who will then move forward to participate in the global competition where five winners will be selected.  Entries will be assessed on five different core competencies: barbering (mastery of clipper skills, fading and shaving), high texture (ability to display technical skills, shape and control while working with highly textured hair), length (excellence in cutting and styling hair length while maintaining a masculine edge), retro (ability to recreate a classic cut from the past with technical excellence in cutting and styling), and trend (ability to think ahead by producing a shape or style that could become a future trend). 

The 5 All-Star Challenge 2021 winners will receive a $5,000 monetary award and an all-expense paid trip to Barcelona to participate in an editorial photo shoot alongside American Crew founder, and renowned photographer, David Raccuglia

David Raccuglia

“With the many challenges facing the grooming and salon industry during the global pandemic, this year’s All-Star Challenge feels more pertinent than ever before. We’re shining a spotlight on talent to aid in driving their careers at a crucial time for the industry and to open the door for both aspiring and established pros,” David says. “Every year I am honoured to be part of the All-Star Challenge; to give a platform to stylists and groomers, and this year feels even more personal. Our hope is that this competition helps give a creative outlet to the Professionals who may have struggled during this challenging time, while continuing to both inspire and educate students.”

How to enter

To enter the All-Star Challenge competition the stylists are asked to create a hair style that best represents the American Crew look. The cut, the model, the photograph; bring it all together to create the ultimate interpretation of the American Crew man. The look is to be portrayed on your chosen model and showcased through two black and white photographs of the model from chest-level and above. The model should be in front of a blank background, with one photo face-on and the second focusing on the profile. Photographs are required to be accompanied by a brief description of the look and the products that were used to create it.

Entries open on 1st March 2021 and will be accepted through the 15th May, 2021. Further details around the UK & IE final to be announced and the global winners will be announced on 7th June, 2021.

For more information on American Crew and the All-Star Challenge, and for official rules, visit and follow links to All-Star Challenge entry page. And then? Well… good luck!

For more news from Revlon Professional click HERE.


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