The power of reds
It’s the time of year where our clients are thinking about darker and/or warmer hair. Experimenting with seasonal trends ahead... from The power of reds
What’s hot this season?
Deep brunettes, warmed up blondes and vivid reds sit beautifully side by side to create Joico’s Hair Collections. What are your... from What’s hot this season?
Speed up your Christmas column
The festive period is creeping up which means life as a colourist is about to get even busier. Time is... from Speed up your Christmas column
Joico Creative Collection
We welcome six new looks from the Joico team. Inspired by salon trends from season to season. Inspiration With a... from Joico Creative Collection
Wolf Cut with Watts
The ‘wolf cut’ is the highest searched hairstyle on Youtube at the moment. A mix between the iconic shag and... from Wolf Cut with Watts
Protect your colour with Joico Colorful
During summer, it’s more important than ever for clients to preserve that fierce, fabulous, vibrant color long after the salon... from Protect your colour with Joico Colorful
The Luxe Blonde
As summer begins, clients turn their attention to lightening their hair to give them lighter, brighter or more sun kissed ... from The Luxe Blonde
Protect what you love
Hot summer days filled with sunshine are on the way and it’s time to protect what you love and step... from Protect what you love
Lumi10 and summer colour with Paul Watts
With summer just around the corner, now is the time to streamline your diary and ensure your services are as... from Lumi10 and summer colour with Paul Watts
Festival Hair
Festivals are back for 2022 and we can expect to see a celebration of fashion and hair to rejoice in... from Festival Hair
Masterpiece BTS
Here is your exclusive behind the scenes, backstage access to the 2022 Vero K-Pak Color Masterpiece Collection from Joico! A... from Masterpiece BTS
Scandi Blondes
Starting her hairdressing career when she was only fourteen years old, Daniela Engstrom soon knew she had a real passion... from Scandi Blondes
