2024 JOICO Collection
The hotly anticipated 2024 collection from JOICO has landed and boy is it good! Lets face it with JOICO Creative... from 2024 JOICO Collection
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The hotly anticipated 2024 collection from JOICO has landed and boy is it good! Lets face it with JOICO Creative... from 2024 JOICO Collection
New KBond20 from Joico is the ‘love child’ born into the Defy Damage range. Made from combining the legacy of... from Product Spotlight: KBond20
Festivals aren’t just about the music, they provide an opportunity to be bold and embrace your own unique-style. For us... from Festival Trends with Gill Berry
Achieving the perfect shade of blonde is both a science and an art form; there are hundreds of different factors... from Blonde recovery with Lea Shaw JOICO UK Blonde Ambassador
Increasingly consumers are waking up to the fact that global warming and environmental damage have become a reality and are... from Be sustainable with JOICO INNERJOI
What better time to debut a new trend or hairstyle than at the Oscars. Statement looks were in abundance for... from Colour and style at the Oscars
Wet-look hairstyles were a staple across the SS24 runways – think Bella Hadid and Alix Earle. Here Katrina Kelly, Senior... from The wet-look on the runways
Blondes should glisten, glow and above all feel healthy. If you have clients concerned about at-home care for their delicate... from Blonde Life
Hands up if you want to preserve the fierce, fabulous, vibrant colour you’ve done for a client? The Joico Colorful... from It’s a Colorful Life
Joico care. For the present, for our planet and the future; demonstrating that they want to make the world a better... from Joico Care for Christmas
It’s the time of year where our clients are thinking about darker and/or warmer hair. Experimenting with seasonal trends ahead... from The power of reds
Deep brunettes, warmed up blondes and vivid reds sit beautifully side by side to create Joico’s Hair Collections. What are your... from What’s hot this season?