Dream Blowout Glass
With the festive season fast approaching, it’s all about glamour! This year’s biggest hair trend is glass hair: smooth, shiny,... from Dream Blowout Glass
Meet Scalp Vitality
JOICO have been redefining healthy hair since forever… Each and every product is created to help return hair to its... from Meet Scalp Vitality
Confident Classics
As every salon owner knows, training and education is paramount to the success of their team and to the growth... from Confident Classics
Joico Color Excellence Programme
If you’re serious about mastering the art and science of colour then the JOICO Color Excellence Programme is for you!... from Joico Color Excellence Programme
JOICO goes for Gold
You’ll love the Joico golden opportunities! Enjoy NEW Blonde Life Level 12 Demi Gloss which is made for the lightest... from JOICO goes for Gold
Joico x Kate Hudson
Joico is marking a major milestone – 50 incredible years of delivering healthy hair innovations that have made a significant... from Joico x Kate Hudson
Curls Like Us
Introducing CURLS LIKE US- a new joi-ful wave of styling products by JOICO, which is designed to bring back the... from Curls Like Us
Confident Classics training programme
As salon owners, we all know that staying ahead of the game is crucial for the success – that’s why... from Confident Classics training programme
Joico Color Excellence graduates ’24
An important part of a brand’s support for clients is education and the Joico Color Excellence Course is a fabulous... from Joico Color Excellence graduates ’24
JOICO Defy Damage Detox Shampoo
Ready to transform dull, lackluster hair? With the new JOICO Defy Damage Detox shampoo you will achieve clean, soft hair... from JOICO Defy Damage Detox Shampoo
Delicious New LumiShine
Wait up, your tastebuds are calling! The promise of new LumiShine shades by Joico appeals to all chocolate and coffee... from Delicious New LumiShine
