Showpony’s new campaign ‘You’ beautifully showcases the versatality of hair extensions. Consumers often think the purpose of extensions is for added hair length, and whilst this is one of the main reasons a clients chooses to wear them; it is far from the only reason.
The ‘You’ campaign showcases hair extensions in a unique and innovative way. Creating beautiful, effortless and natural looks – you wouldn’t even notice these models are wearing hair extensions as they parade the beautiful streets of Barcelona.
A new approach
Showpony Founder and Global CEO Stephanie Mason says the new campaign takes a direction different to anything the brand has ever done before. “Today, there is so much pressure around what to be, what not to be, how to look, and how to act,” Stephanie said. “The concept behind YOU is to encourage people all around the world to remain connected to their authentic selves. We believe true beauty lies in diversity.”
Innovation
Showpony hair extensions offer a beautiful solution to everyday hair concerns with a variety of natural-looking colours, lengths, and application methods suited to people of all ages and hair types. The brand is forward-thinking and progressive, using new approaches, ideas, and practices to drive the industry forward while constantly working on new ways to improve sustainability.
“At Showpony, we’re transforming the perception of hair extensions to a more positive and accessible hair and beauty product that provides subtle enhancements to accentuate one’s natural beauty,” Stephanie said.
Credits
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Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hair tools, education training and seminars and hair shows! We share ‘Showpony: You’ on behalf of Showpony and Sweet Squared. Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
