ANTI has opened a studio in Brixton – a flexible space for Nick Irwin and Francesco Ruggerino to bring the brand to life and house their diverse creative community. A multi-purpose blank canvas for content creation, education, events, product testing and innovation. As well as salon facilities, the space features 16 sections, ultra-modern backwash units, and an enormous colour table. Within the arch is a cove for shooting, slick projection equipment for presentations and inspiration and a room for hosting parties, courses and castings – oh, and a giant disco ball! “We want to involve hairdressers in the whole brand,” explains Franc. “It’s not about hiding away what we’re doing. We like to think of it as an artisan workshop for ANTI where we can do live testing on real clients.”
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