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Addison Rae Debuts ‘Desert Rose’ Hair at Coachella

Pop’s newest it girl, Addison Rae, turned heads at Coachella with a radiant new shade dubbed “Desert Rose.”  A warm, dimensional blend that feels tailor-made for golden-hour festival light.

The look strikes the perfect balance between copper richness and soft rose luminosity, giving her hair a reflective quality that shifts tone depending on movement and lighting. 


The colour breakdown

The transformation was created by Matt Rez, Global Colour Artist for Paul Mitchell, who leaned into a multi-tonal approach:

“We took Addison into a lighter world, embracing copper while adding super subtle nuances of beige and rose gold.
The goal was dimension — layering gold, copper, and some beige so the tone shifts depending on the light for the ultimate warmth, dimension, and reflection.”


 

 
 
 
 
 
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A post shared by Agent Provocateur (@agentprovocateur)

 

The formula

Preparation was key. Matt began by treating the hair with epres to ensure a clean, even canvas, before moving into colour using Paul Mitchell Colour & Gloss.

  • Hairline: 4g 10.03 + 2g 10.734 (with equal 20 vol)
  • Base: 40g 8.3 + 20g 8.034 (with equal 20 vol)
  • Processing: 40 minutes
    • At 20 minutes, lightly dampened and stretched through mids and ends for a soft, seamless melt
  • Glossing: Equal parts: 10/043 + 9/34 + 8/036
    • Processed for 10 minutes

 

 
 
 
 
 
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A post shared by ꧁ 𝓢𝓾𝓷𝓻𝓪𝓮 𝓝𝓪𝓽𝓲𝓸𝓷 ꧂ (@sunraenation)

 

Why we love Desert Rose

This colour taps into a growing demand for expensive-looking warmth, moving away from cooler blondes and into richer, more reflective tones. It’s flattering across skin tones and delivers that coveted “lit-from-within” glow.

Adapt the tone for your client:

  • Customisable tone (more copper, more rose, or more beige)
  • Ideal for summer transitions
  • Perfect for clients wanting a soft but noticeable change

Expect to see this shade everywhere this season.

For more news from Paul Mitchell, click here

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