Get the look: Maria

This super rich yet creamy brunette gives Maria’s hair a truly mesmerising shine, showcasing the hair’s health. This palette of gorgeous mocha, espresso and caramel tones are the key to achieving that perfect, timeless brunette allure. When paired with a voluminous, bouncy blow-dry, each individual shade gets its chance to sparkle!

Colour Technique

Starting from her natural level 5 base with existing highlights between levels 7 and 9, we created dimension using a highlighting and toning technique.

Colour Formula

Lightening Formula:

• JOICO Blonde Life Lightening Powder mixed with JOICO LumiShine 10 Volume Crème Developer (1:1.5)

Toning Formula:

• JOICO LumiShine Demi-Permanent Liquid ½ 7NA + ½ 6NWB + JOICO LumiShine 5 Volume Crème Developer (1:1)

Styling Technique

1. Apply JOICO JoiWhip Firm-Hold Design Foam to damp hair, achieving crunch-free volume that doesn’t weigh the hair down. Our secret weapon for the perfect bouncy blow-dry!
2. For this look, we recommend teasing the crown to achieve that effortlessly voluminous look and use a large barrel round brush to blow-dry the hair.
3. Lock this look in with JOICO Body Shake Dry Texturising Finisher, a buildable texturising spray that’s never stiff or sticky, helping you to achieve the volume and lift that you desire.

Credits

Hair: JOICO EMEA Creative Team • Art Direction: Bruno Marc Giamattei • Photography: Jamie Blanshard • Products: JOICO Europe

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