Get the look: Ines

Dark, rich, and seductive – Ines’ alluring brunette lures you in. Full of depth and dimension, this multi-dimensional shade has a cooler base with smoky undertones. A luxuriously expensive-looking hue that oozes sophistication and elegance.

Colour Technique

JOICO Lumishine Demi-Permanent Liquid Colour was applied to damp hair to enrich the radiance of her natural level 4 deep brown hair, enhancing both depth and luminosity.

Colour Formula

JOICO LumiShine Demi-Permanent Liquid Color ½ 6NWB + ½ 4NWB with JOICO Lumishine 5 Volume Crème Developer (1 : 1)

Styling Technique

• Apply JOICO JoiWhip Firm-Hold Design Foam to clean, damp hair. The perfect product for building body and shine in one airy ‘poof’ of protection.
• Curl the hair tightly with a curling iron to create body and volume. Don’t forget your heat protectant – we love JOICO Heat Hero Glossing Thermal Protector! Instantly delivering a shield between your hair and any thermal-styling tool in your repertoire; this product infuses and fortifies hair with a healthy, glossy sheen that locks out dulling pollutants.

Credits

Hair: JOICO EMEA Creative Team • Art Direction: Bruno Marc Giamattei • Photography: Jamie Blanshard • Products: JOICO Europe

For more JOICO news, click HERE.

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