The iconic colour brand, Manic Panic, welcomes a new artist. Renowned artist and global educator Heffy Weheeler, also known as Heffyx, has officially started a new chapter with Manic Panic as a sponsored artist.
Manic Panic is an internationally recognised brand for its bold, expressive colour and deep roots in alternative culture. The brand is defined by creativity and individuality.
In the same spirit, Heffy inspires stylists and artists around the world to push boundaries and celebrate self-expression and individuality through hair.
It’s safe to say this goes beyond a new sponsorship, it’s going to be interesting across the industry. We hope to see a positive impact through Heffy’s journey with Manic Panic.
Meet Heffy Wheeler, sponsored artist at Manic Panic
Owner of Hx Hair and a strong voice representing vivid artists and business owners within the hair industry, Heffy is recognised for her innovative colour work, global education and commitment to nurturing creativity and supporting the next generation of stylists.
Her reputation is built on delivering impactful stage work, creative content, as well as colour and business education. Which is why Heffy’s partnership with Manic Panic feels like a natural fit. It’s a truly natural alignment of shared values.
Heffy shared: “Manic Panic is such an iconic brand that has always championed individuality and fearless colour. To become a sponsored artist for a brand with such a rich history and influence in creative colour is incredibly exciting. I’m passionate about pushing boundaries with colour while protecting the integrity of the hair, and I’m looking forward to creating inspiring work alongside the Manic Panic team.”
As part of her role, she will work closely with the brand team to create content, support education initiatives and represent the brand across industry events and creative platforms.
This feels like a collaboration that could really shape what’s next in creative colour. Definitely one to keep an eye on! We’re looking forward to seeing her work showcase the versatility and vibrancy that characterises Manic Panic.
