Parousia

Congratulations to Efi Davies who was crowned British Hairdresser of the Year 2025 back in November. Efi says “Being celebrated and truly seen by my peers in this industry is the greatest honour I could ever have dreamed of. To have the artists I admire – the people who inspire me, challenge me, and push our craft forward – recognise my work in this way is incredibly humbling. Winning British Hairdresser of the Year and Avant Garde Hairdresser of the Year is more than an award, it feels like a defining, life-changing moment in my career. It’s a reminder that all the years of sacrifice, obsession over details, late nights, and fearless creativity were worth it. This recognition belongs not only to me, but to every single person who has believed in me, supported my vision, and stood beside me on set, at the academy and in the salon. I’m overwhelmed with gratitude, and more inspired than ever to keep pushing the boundaries of what hair can be.”

Let’s take a look at her winning collection, Parousia.

Inspiration

I wanted to celebrate confidence from a woman’s perspective.

I imagined each model as the distilled qualities of female empowerment, ambassadors of an elemental and commanding feminine Presence. This collection is called Parousia (the Greek word for Presence). Each look was used as a focal point to display core hairdressing techniques, to emphasise the strength of skill and how it is embodied by the models.